“A lot of our sparkling water customers have been dying for us to come out with flavors, so we have some built-in demand. Given such success, which includes a deal with festival and event venue firm Live Nation to replace plastic bottled water with Liquid Death, it was only a matter of time before it branched out into flavored sparkling water.
Canning water isn’t a new concept, but Liquid Death has taken the idea of RTD still and sparkling H2O mainstream with its heavy metal branding and strong sustainability message around using aluminum instead of plastic.
